Five minutes, 20 slides. What would you say?

At every Ignite, 16 artists, technologists, thinkers, and personalities will take the stage to answer this challenge.

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Washington, D.C. 20001
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Ignite DC #2

David Johnson

Big media and New media: Rethinking customers and competitors

The headlines about the perils of the news industry are everywhere and concerns about the death of journalism are not just held by journalists. Used to living in a world of intense competition between rival papers and stations, established media has to learn to live with the new media paradigm where bloggers are both customers and competitors. How can media build community for the communities they serve and overcome an ingrained culture? Can everyone win together?

About David Johnson:

David Johnson teaches courses in digital journalism, interactive storytelling and convergence media. His research interests include social networking and media, behavioral economics and serious games. He is the editor-in-chief of The American Observer, the school's online magazine. Johnson has been creating award-winning online content since the first graphical browsers were introduced in the early 1990s. Before coming to AU, he was chief technology officer of Scripps Media Center in Washington DC, home to Scripps Howard News Service. He is a founding member of the Media Bloggers Association and has blogged on the media at lostremote.com since 1999 and is now a contributor to the Poynter Institute's E-Media Tidbits blog. Johnson sits on the New Media Committee and Broadcasting Task Force at the National Press Club and consults frequently on niche and community site development.