Tate Linden
What's in a Name?
New things necessitate new identities—from iPads to babies. With 251 babies born every minute, the naming frenzy begins. Discover the occupational hazards when DC branding and naming expert brings naming home…literally. Thingnamer, Tate Linden, puts his creativity to the test when naming his newborn son.
About Tate Linden:
Tate Linden is the President and Chief Creative for Stokefire—an energetic and growing branding agency located in Alexandria, Virginia. Linden, a leading brand strategist, has built brands for organizations including Portland Cement Association (the face of the concrete industry), Entertainment Publications, and Allbritton Communications (parent of Politico and ABC7). He is often quoted and featured in the media, with recent coverage in The New York Times, The Washington Post, The Washington Business Journal, and Associations Now.