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Ignite DC #4

Jeff Bordogna

What Barefoot Running Can Teach Us About Leading a Happier Life

With the release of the book Born to Run, and a growing pile of research supporting the health benefits of being "unshod", the past year has seen an outburst of interest in barefoot, or minimalist, running. Why is this, and what can it teach us about buying better products, building smarter businesses, and ultimately, leading happier lives?

About Jeff Bordogna:

Jeff Bordogna is a partner at Night Train Consulting, a strategy consulting company that helps organizations re-examine their projects and processes from a minimalist perspective. He is also a born again runner, after many hapless years of nagging injuries.

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