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Ananda Leeke
What is Digital Sisterhood?
Did you know women represent 87.1 million of the total U.S. adult online population (163.8 million) in 2010? According to the BlogHer-iVillage 2010 Social Media Matters Study, co-sponsored by Ketchum and the Nielsen Company, there are 67.5 million women (18 to 76 years old) out of 126.9 million social media users in the U.S. Now that's digital sisterhood!
Digital sisterhood is the feminine currency women use to create relationship wealth through the connections they make, conversations they have, communities they build, causes they support, collaborative partnerships they establish, and commerce they engage in with women they meet online and offline. The relationship wealth of digital sisterhood is based on what women care about and their shared interests and experiences. How do women connect? What are their conversations? What communities do they build? What collaborative partnerships do they form? What types of commerce do they engage in?
The answers to these questions lead to one truth. Women are standing in their power and reclaiming themselves online and offline. They move with a power not seen before. It is rooted in women being fully,
P - Present when they
O - Own their lives as
W - Women who believe they have
E - Everything they need to live out their
R - Revolution of authenticity.
May all women know their investment in themselves and each other will yield a high return!
About Ananda Leeke:
Yoga + Creativity + Internet Geek = Ananda Leeke. Leeke is a lawyer turned “Jill of many trades”: innerpreneur, author, artist, coach, and yoga teacher. Her mission is “Empowering U2BU through creativity coaching, Reiki, self-care, social media, volunteerism, and yoga.” She penned That Which Awakens Me: A Creative Woman’s Poetic Memoir of Self-Discovery (2009) and her debut novel Love’s Troubadours – Karma: Book One (2007). In December 2010, she launched the Digital Sisterhood Network and Digital Sisterhood Month to give women in social media an opportunity to celebrate their connections, conversations, communities, collaborative partnerships, and commerce. She traveled to Haiti as a blogger ambassador for The Heart of Haiti Campaign, a partnership between Macy's, Fairwinds Trading, and the Clinton Bush Haiti Fund in February. Currently, Leeke is working with wounded warriors as an artist-in-residence for Smith Farm Center for Healing and the Arts at the National Navy Medical Center and writing Digital Sisterhood, a memoir (2011).
