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Ignite DC #7

Matthew Snyder - Creative Director at CDG Interactive

11 Ways to Bridge the Physical & Mobile Worlds with QR Codes

Rapidly gaining in popularity in the U.S., Quick Response (QR) Codes are an easy way for smartphone users to scan a two-dimensional barcode image and automatically access everything from text to photos, video to URLs. In this presentation, I’ll show you what QR Codes are, 11 ways to use them to bridge the gap between the physical and mobile worlds, and what you need to know—and do—next.

About Matthew Snyder - Creative Director at CDG Interactive:

As the leader of the creative team, Matthew is a key component of the engine behind CDG Interactive’s design solutions. Matthew, who has been with CDG Interactive since 2000, leads the effort to develop a creative definition of each project, which helps translate client goals and objectives into a fully realized, effective design. Rigorously focusing on the personality of the client organization, as well as that of the target audience, Matthew directs the design team toward an end product that encapsulates the essence of a client’s goals.