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Five minutes, 20 slides. What would you say?

At every Ignite, 16 artists, technologists, thinkers, and personalities will take the stage to answer this challenge.


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Ignite no. 1

Ron Schmelzer

Can you Push a Fad?

Can fads really be created? Is there something about how humans behave that make fads an inevitability? Is there something about fads that make them flashes in the pan? Do fads say more about us than they do about the widget?

About Ron Schmelzer:

Ron Schmelzer is a managing partner at ZapThink, author of two books (XML & Web Services Unleashed, Service-Orient or Be Doomed), former CTO of ChannelWave, and founder and CEO of VirtuMall and VirtuFlex. He is a mentor with the Techstars program in Boston, and has degrees from MIT and an MBA from Johns Hopkins.

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