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Ignite DC #8

Ananda Leeke

Digital Sisterhood for DC Women Entrepreneurs

According to BlogHer’s 2011 Social Media Matters Study, 87 million women (18 to 76 years old) are now online. Sixty-nine million women use social media weekly. Eighty million women use social media monthly. Fifty-five million women read blogs monthly. Now that's digital sisterhood!

Digital sisterhood is the feminine currency women use to create relationship wealth through the connections they make, conversations they have, communities they build, causes they support, collaborative partnerships they establish, and commerce they engage in with women they meet online and offline. The relationship wealth of digital sisterhood is based on what women care about and their shared interests and experiences.

How do DC women entrepreneurs cultivate and strengthen their digital sisterhood relationships in their entrepreneurial efforts? What happens when they tap into the power of digital sisterhood in their businesses? How do they use digital sisterhood as a business model? What lessons have they learned from their digital sisterhood experiences?

About Ananda Leeke:

Yoga + Creativity + Internet Geek = Ananda Leeke. Leeke is a lawyer turned “Jill of many trades”: innerpreneur, author, artist, coach, and yoga teacher. She is also a speaker and the founder of the Digital Sisterhood Network and Digital Sisterhood Month. Her mission is “Empowering U2BU through creativity coaching, Reiki, self-care, social media, volunteerism, and yoga.” Macy's Heart of Haiti Campaign and the Clinton Bush Haiti Fund selected her to travel to Haiti with Willa Shalit of Fairwinds Trading and the Everywhere team in February 2011. Black Enterprise named her as one of the Black Women in Tech You Should Follow on Twitter in July 2011. The Blogalicious Weekend Conference chose her to serve as a Blogger Ambassador in August 2011.

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