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Ignite DC #8

Todd Marks

Mobile Mad Men

The show Mad Men epitomizes advertising agencies from the 1960’s that are all about the art of the sell, utilizing print, TV and radio. 50 years later we have viral video, sharable widgets and now, mobile. The problem for the agencies is that implementation is now the hard part, and the ideas and concepts are easy. Learn what it takes to lead with technology, embrace social, grow a mobile development team, and become a Mobile Mad Man.

About Todd Marks:

Todd Marks is the teacher-turned-technologist founder of Mindgrub Technologies, the first Innovation Technology Agency of its kind. Based in Baltimore, Mindgrub works with a firms in a variety of industries to bring their messages to mobile. Offering creative and technical services, and a proprietary white-label location-based services and augmented reality framework—viaPlace—Marks leads a talented group of consultants from the loft of a renovated 1901 bank building.

Marks maintains status as Chief-Everything-Officer for the company. He leads information architects, user experience specialists, creative interface designers and top-notch developers to solve business and consumer challenges in rapid information transfer. Marks founded Mindgrub in 2002 to focus on the creation of web applications that enable instant information travel and has developed enterprise systems for a wide range of clients such as DELL, Yamaha, Adobe, Motorola, ORACLE, A&E, The Economist and Discovery Communications; Federal Agencies such as the FBI, NSA, VOA and the US Navy; and several education organizations such as MSDE, Wrox Press and O’Reilly Media.

Marks has been featured in several technical journals and mainstream media outlets, such as the Baltimore Business Journal, The Baltimore Sun, CNN and Newsweek. He speaks regularly at conferences, and has made recent appearances at NABShow, SXSW, TEDxBaltimore, SALT and the Government Video Show. He and Mindgrub have won numerous awards for their innovative technology solutions and creative services support. Marks has also written and contributed to a number of books including Flash Magic, New Masters of Flash and Web Design in a Nutshell, and teaches Instructional Technology at the University of Maryland (UMBC).

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