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Washington, D.C. 20001
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Ignite DC #8

Carrie Fox

Leave a mark. But make it a good one.

In the weeks after 9/11, it was easy to see little random acts of kindness wherever you looked in D.C. People holding doors for each other, stopping to say hi to neighbors, maybe even putting a phone down at the bus stop to acknowledge the person next to them (oh, the horror!) But times have changed, and the rate at which we’re looking out for each other and speaking to each other (who needs talk when you have twitter) is by all accounts slowing down.

But why, when now more than ever, we need each other to get by?

Competition is fierce here in D.C. People are looking to build their businesses, build their brands and leave their mark. Even at a time when government moves slow, entrepreneurship is on fire, and there is a laser focus to succeed.

So, what if we took our individual passions and made a conscious effort to work one extra good thing into each day— for someone other than ourselves or our own pursuits. Would it make us better business owners? Better entrepreneurs? Better employees? Better people?

In my five minutes I’ll share thoughts from my own experiences in building a mission-driven business, and some of the smartest pieces of advice I’ve learned along the way. Not about CSR, but simply about being good, and the great effects it can have on business.

About Carrie Fox:

As founder and president of C.Fox Communications, Carrie is the visionary behind the agency’s commitment to delivering strategic communications for social good. Under Carrie’s leadership, C.Fox has won an array of national and international accounts, which all hold to a common theme: a mission-driven approach to bettering people, communities, and the world. While Carrie oversees the growth of the agency, she also remains actively involved in the day-to-day strategy and implementation of client solutions. Carrie thrives on telling stories through media relations, public affairs and marketing campaigns that are thought-provoking, issues-based, and that people notice. Carrie is a member of the Public Relations Society of America, The American News Women’s Club, and Washington Women in Public Relations who in 2010 recognized her as an Emerging Leader of the Year. She speaks regularly to nonprofits and small businesses on public relations and social media, entrepreneurship, and building buzz. She is also dedicated mentor to young PR professionals, and serves as a guest lecturer at American University and the University of Maryland.

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