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Ignite DC #8

Elliot Volkman

Cats build better online communities than your company

More and more companies are seeking to build online communities around their products during the fallout of implementing self-proclaimed social media gurus; however, many of them are still using outdated tools and poor strategies. One thing for certain is that a picture of a cute kitten could provide more engagement than most company communities.

I would like to identify the difference between what a successful online community looks like, and those that will fall behind based on research, experience, and listening to community members.

About Elliot Volkman:

By day I am the online community manager for Deltek's government contractor network, GovWin. By night I am a non-profit communications and marketing consultant who provides detailed research to further education on such topics. Prior to my current field I was an award winning journalist and newspaper editor.

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