Jim McBride
Jon Stewart Doesn't Need to Door Knock: A 21st Century Movement-Building Model that intgrates Social, Media & Social Media
In this presentation I will discuss why Coalition-based Movements like Obama For America and Tea Party succeed, from creative branding and proactive messaging to customized community-building Meetups to MyBO/Facebook/Twitter outreach, through developing a “following” of buzz and relationships to recruit for activities like political action, door-to-door contact and fundraising. I hope to work together as a community to use these lessons to develop a permanent bottom-up program to influence our political and civic life.
About Jim McBride:
Jim McBride is the Founder of Generation Obama, Washington, DC and a key organizer in the 2008 "Virginia For Obama Primary" Campaign. He has over twenty years of experience in communications, media and public relations ranging from the Interational Association of Fire Fighters to Reading Is Fundamental to Office Depot.com.